Brandul personal ca antrenor

25 mai 2010

În fine, nu toţi studenţii au nevoie de un brand personal, de ce am insistat, deci, atât de mult asupra lui?

În primul rând pentru că brandul personal e cel mai bun model care ne ajută să ne antrenăm pentru carieră. Chiar dacă nu ajungem până la acest nivel, brandul personal e cel mai bun, cel mai sigur şi cel mai ieftin antrenor pentru carieră. Şi chiar dacă nu ar exista un brand personal, dacă începi să îl cauţi cu mintea ajungi mult mai repede şi mult mai sigur oriunde ai vrea să ajungi în carieră.

Apoi, brandul personal a devenit finalul călătoriei studentului, „bătălia finală”. Călătoria studentului e oricum o aventură în sine, dar acum are şi un final pe măsură, chiar dacă nu oricine are chef, timp sau putere să ajungă până acolo.

 

Fragment din Călătoria Studentului.

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